The gift that keeps on giving…. Part 2!

*Would you prefer to hear an audio version? Click the arrow on the above left!* We recently shared with you some fantastic feedback on a recent Gift Aid campaign that the children’s charity Aberlour commissioned us for – along with our tips and hints on running a Gift Aid TM campaign. From an income...

Lead generation (and conversion) is on the increase

*Would you prefer to hear an audio version? Click the arrow on the above left!* Lead generation campaigns by charities are definitely on the rise; possibly spurred on by the continuing constraints of face to face acquisition opportunities, non-profits are welcoming lead gen as a simple, cost-effective way of getting their message in front...

The gift that keeps on giving….

*Would you prefer to hear an audio version? Click the arrow on the above left!* Gift Aid represents the long-standing principle that money donated to good causes should not be taxed. It recognises the role and worth of charities in society.  It’s been with us for more than thirty years and has a current...

Donor reactivation by telemarketing – does it work?

*Would you prefer to hear an audio version? Click the arrow on the above left!* Working with over a hundred charities, we frequently see donor acquisition as a primary fundraising strategy. And while this is an incredibly important area of activity, we suggest that donor reactivation is an easier (and less expensive) way of...

2022 – are you TM ready?

It might only be September, but 2022 is looming sharply on the horizon. For many of you, I’m sure that means finalising budgets and plans for the months ahead, and here at QTS we are no different. Following a stellar year of activity and results for our clients, we are looking at a very...

Making your legacy marketing more successful

We know that charities rely on legacy fundraising. Through our conversations with clients, we hear that for many of the larger non-profits, legacies account for anywhere between a third and half of their fundraising income. But we also know that there are many reasons charities don’t implement a legacy telemarketing campaign, whether that’s down...

2021 – and being bold!

If there’s one thing we’ve seen this year in the fundraising sector, it’s that being bold can really pay off. And when I say bold, I mean reaching for every opportunity you can – in what has been an extremely tricky environment to fundraise in… Why do I say this? Let me explain. As...

Thank you campaigns are here to stay!

“At the start of the Covid-19 pandemic, JDRF worked in partnership with QTS to run a thank you campaign for our supporters. Needless to say, so much has changed since then, but one thing that remains a constant is the power of saying thank you. We are the type 1 diabetes charity. We rely...

On demand printing – are you using it yet?

This month we wanted to share news of an exciting new partnership we are developing. We’ve been chatting with Steve Grieve from Integrity Print and Glenn Robinson from Urban Planet about some brilliant solutions for us – and our clients – when it comes to added value services. Why could this be useful? It...

The success of the extra number campaign

This month’s case study is all about lotteries, prompted by the recent growth of more and more clients focusing on extra number campaigns. It’s no surprise really – of course everyone loves a lottery! For the supporter, a feel-good, low cost contribution is often preferable to the commitment of a larger monthly gift. And...

Making working from home work better for you

2020 was the year of WFH (among other things!). Very quickly, businesses had to adapt to their staff working remotely or risk being left behind – and interestingly, many of the big names decided that rather than this being a short term measure, working from home was actually a huge long-term opportunity. The recognition...