The gift that keeps on giving…. Part 2!

*Would you prefer to hear an audio version? Click the arrow on the above left!* We recently shared with you some fantastic feedback on a recent Gift Aid campaign that the children’s charity Aberlour commissioned us for – along with our tips and hints on running a Gift Aid TM campaign. From an income...

Lead generation (and conversion) is on the increase

*Would you prefer to hear an audio version? Click the arrow on the above left!* Lead generation campaigns by charities are definitely on the rise; possibly spurred on by the continuing constraints of face to face acquisition opportunities, non-profits are welcoming lead gen as a simple, cost-effective way of getting their message in front...

Donor reactivation by telemarketing – does it work?

*Would you prefer to hear an audio version? Click the arrow on the above left!* Working with over a hundred charities, we frequently see donor acquisition as a primary fundraising strategy. And while this is an incredibly important area of activity, we suggest that donor reactivation is an easier (and less expensive) way of...

2022 – are you TM ready?

It might only be September, but 2022 is looming sharply on the horizon. For many of you, I’m sure that means finalising budgets and plans for the months ahead, and here at QTS we are no different. Following a stellar year of activity and results for our clients, we are looking at a very...

Multi-channel marketing – what’s that all about and why do you need it?

Multichannel marketing involves engaging your audience from multiple angles. It’s the implementation of a single strategy across multiple channels (or platforms). It’s about looking at ways to interact with your supporters using a combination of their preferred methods of contact and the channels through which they most often engage – with the outcome being...