The value of establishing trust over the telephone

When fundraising over the telephone, one of the most important factors for success is establishing a sense of trust. The Institute of Fundraising’s National Convention was held earlier this year and this was one of the hottest topics. The value of making donors feel comfortable, being honest and taking a respectful approach can never...

How long should consent be considered valid?

There have been big changes in the telephone fundraising industry recently, and the subject of contacting people who have not given consent has been discussed extensively. A confusing situation has arisen regarding “express consent” and how long this should be valid for, particularly when it comes to people who have registered with the Telephone...