The gift that keeps on giving…. Part 2!

*Would you prefer to hear an audio version? Click the arrow on the above left!* We recently shared with you some fantastic feedback on a recent Gift Aid campaign that the children’s charity Aberlour commissioned us for – along with our tips and hints on running a Gift Aid TM campaign. From an income...

Lead generation (and conversion) is on the increase

*Would you prefer to hear an audio version? Click the arrow on the above left!* Lead generation campaigns by charities are definitely on the rise; possibly spurred on by the continuing constraints of face to face acquisition opportunities, non-profits are welcoming lead gen as a simple, cost-effective way of getting their message in front...

The gift that keeps on giving….

*Would you prefer to hear an audio version? Click the arrow on the above left!* Gift Aid represents the long-standing principle that money donated to good causes should not be taxed. It recognises the role and worth of charities in society.  It’s been with us for more than thirty years and has a current...

Multi-channel marketing – what’s that all about and why do you need it?

Multichannel marketing involves engaging your audience from multiple angles. It’s the implementation of a single strategy across multiple channels (or platforms). It’s about looking at ways to interact with your supporters using a combination of their preferred methods of contact and the channels through which they most often engage – with the outcome being...

Is it time to upgrade?

Upgrade campaigns – we know you know about them, but when did you last run one? If it wasn’t in the last 12 months, why is that? Perhaps the thought of asking your valued donors to put their hands in their pockets at this strange time is a bit much. Perhaps it’s a high...

Thank you campaigns are here to stay!

“At the start of the Covid-19 pandemic, JDRF worked in partnership with QTS to run a thank you campaign for our supporters. Needless to say, so much has changed since then, but one thing that remains a constant is the power of saying thank you. We are the type 1 diabetes charity. We rely...

The success of the extra number campaign

This month’s case study is all about lotteries, prompted by the recent growth of more and more clients focusing on extra number campaigns. It’s no surprise really – of course everyone loves a lottery! For the supporter, a feel-good, low cost contribution is often preferable to the commitment of a larger monthly gift. And...

Making working from home work better for you

2020 was the year of WFH (among other things!). Very quickly, businesses had to adapt to their staff working remotely or risk being left behind – and interestingly, many of the big names decided that rather than this being a short term measure, working from home was actually a huge long-term opportunity. The recognition...

Telephone fundraising during a pandemic

Charities everywhere are reeling from the ongoing impact of COVID-19; as we are all very aware, for almost a year now, mass participation events have been cancelled, public fundraising events have been severely limited, face-to-face fundraising has all but stopped, charity shops have experienced long periods of closure. The funding gaps continue to widen,...