Are looking for a great campaign to run in the lead up to Christmas? One that will benefit supporter retention, provide a fantastic ROI and even improve the performance of your Christmas appeal? Then this really is the campaign for you!
This Christmas, take a moment to say thank you to your members and supporters. Not with an email, which can get relegated to the spam folder or a mailshot, which is quickly filed in the bin.
Instead, try a telephone call, and take the opportunity to have an unscripted and personal conversation with a supporter and bring them closer to your charity. With thank you campaigns, we see that supporter retention is improved by as much as 13% – and if you take the opportunity to mention your Christmas appeal, it can improve performance of that campaign by as much as 20%.
A thank you call really will make your supporters feel valued, perhaps at a time when they are least expecting it. Do this, and you will set the tone for your 2024 campaigns, and reap the rewards of good stewardship.
In the meantime, thanks for reading! And do get in touch if you’d like to run a thank you call campaign with QTS this Christmas!
(You’ll find more content in our blogs on The Power of Thank You and Thank you campaigns are here to stay!)
