The gift that keeps on giving…. Part 2!

*Would you prefer to hear an audio version? Click the arrow on the above left!* We recently shared with you some fantastic feedback on a recent Gift Aid campaign that the children’s charity Aberlour commissioned us for – along with our tips and hints on running a Gift Aid TM campaign. From an income...

Lead generation (and conversion) is on the increase

*Would you prefer to hear an audio version? Click the arrow on the above left!* Lead generation campaigns by charities are definitely on the rise; possibly spurred on by the continuing constraints of face to face acquisition opportunities, non-profits are welcoming lead gen as a simple, cost-effective way of getting their message in front...

The gift that keeps on giving….

*Would you prefer to hear an audio version? Click the arrow on the above left!* Gift Aid represents the long-standing principle that money donated to good causes should not be taxed. It recognises the role and worth of charities in society.  It’s been with us for more than thirty years and has a current...

Donor reactivation by telemarketing – does it work?

*Would you prefer to hear an audio version? Click the arrow on the above left!* Working with over a hundred charities, we frequently see donor acquisition as a primary fundraising strategy. And while this is an incredibly important area of activity, we suggest that donor reactivation is an easier (and less expensive) way of...

2022 – are you TM ready?

It might only be September, but 2022 is looming sharply on the horizon. For many of you, I’m sure that means finalising budgets and plans for the months ahead, and here at QTS we are no different. Following a stellar year of activity and results for our clients, we are looking at a very...

2021 – and being bold!

If there’s one thing we’ve seen this year in the fundraising sector, it’s that being bold can really pay off. And when I say bold, I mean reaching for every opportunity you can – in what has been an extremely tricky environment to fundraise in… Why do I say this? Let me explain. As...

Thank you campaigns are here to stay!

“At the start of the Covid-19 pandemic, JDRF worked in partnership with QTS to run a thank you campaign for our supporters. Needless to say, so much has changed since then, but one thing that remains a constant is the power of saying thank you. We are the type 1 diabetes charity. We rely...

The success of the extra number campaign

This month’s case study is all about lotteries, prompted by the recent growth of more and more clients focusing on extra number campaigns. It’s no surprise really – of course everyone loves a lottery! For the supporter, a feel-good, low cost contribution is often preferable to the commitment of a larger monthly gift. And...

Making working from home work better for you

2020 was the year of WFH (among other things!). Very quickly, businesses had to adapt to their staff working remotely or risk being left behind – and interestingly, many of the big names decided that rather than this being a short term measure, working from home was actually a huge long-term opportunity. The recognition...

600 new regular givers from one campaign? It can be done!

Here at QTS Fundraising, we work with all sorts of charities. From the big household names like Samaritans and Alzheimer’s Society, to the less well known non-profits such as Education Support and British Liver Trust. For these charities and many more, regular giving is their lifeblood. Regular givers provide them with a source of...

Telephone fundraising during a pandemic

Charities everywhere are reeling from the ongoing impact of COVID-19; as we are all very aware, for almost a year now, mass participation events have been cancelled, public fundraising events have been severely limited, face-to-face fundraising has all but stopped, charity shops have experienced long periods of closure. The funding gaps continue to widen,...