Using giveaways to generate (and convert) leads

Here at QTS, we support a lot of our clients with lead generation campaigns. And increasingly, we are seeing more clients embrace lead gen with freebie giveaways. These giveaways might be in the form of branded pin badges, car stickers, tote bags, mugs, even access to exclusive educational video content – but an appealing...

Lead generation (and conversion) is on the increase

*Would you prefer to hear an audio version? Click the arrow on the above left!* Lead generation campaigns by charities are definitely on the rise; possibly spurred on by the continuing constraints of face to face acquisition opportunities, non-profits are welcoming lead gen as a simple, cost-effective way of getting their message in front...