Are you in need of support with your legacy marketing and fundraising?

We can help with that! Regular readers and clients will know that for some time QTS has been working informally with legacy specialist Sanita Guddu of Persuasion – well. as we move into 2023 we are delighted to announce that we are now formalising this partnership to offer bespoke integrated legacy solutions to help those working in the charity sector.

What do you need?

So if you are looking for an audit of your existing legacy strategy, an in-depth competitor review, ways to identify legacy prospects, plans to improve your supporter journeys across all your marketing channels and expert management of your telemarketing campaigns, you’ve come to the right place!

Sanita is working with us to deliver packages of support to help you build a robust legacy income pipeline – and it’s our combined specialist experience of legacy strategy planning, stewardship, running legacy campaigns and hands on experience of talking to donors which means we know what you need.

What are the likely results?

So the sort of results you could expect are:

  • 20% new legacy enquirers
  • 1% pledger reveal rate
  • £300k – £1m predicted future legacy income from 500 conversations
  • More engaged supporters

(Clearly these results depend on your cause, but we’ve seen even higher conversions!)

We’ve said it time and time again, legacy fundraising consistently produces the best ROI than any other fundraising stream, so it makes sense that it should sit at the top of your fundraising strategy, with the highest priority. If you think that 2023 is the year to make it your priority, then do get in touch.

Who recommends us?

And don’t just take our word for it, this is what Jane Symmons, Acting Associate Director at Thames Hospice recently had to say:

“Sanita came highly recommended as a legacy specialist who understood the challenges charities are facing with legacy marketing and how important this income stream is for the Hospice. We worked with her on a staff engagement piece and she suggested we run a telemarketing campaign to our donors. We agreed to work with her and QTS.

The results from the legacy telemarketing campaign exceeded all of our targets with £2.4m in predicted legacy income from a relatively small investment. We were impressed with Sanita’s attentiveness, from understanding our charity, visiting our Hospice and her meticulous approach to running the campaign. Coupled with her strong relationship with QTS and their callers, we knew we were in good hands. As a small team, at Thames Hospice, it meant that we could get on with our already busy fundraising programme.”

Get in touch for a free consultation.

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