Sue Ryder

“Upgrade calls have been a fixture of the IG programme at Sue Ryder for many years (and in most DM programmes I have worked on). If carried out correctly, they allow you to deepen engagement with your regular giving supporters while raising more income from your programme. We weren’t sure what the response would be like in the current climate, but we have seen record results and fantastic feedback from our supporters.”

Sue Ryder

About the author: Ben Suffell