The gift that keeps on giving….

Gift Aid represents the long-standing principle that money donated to good causes should not be taxed. It recognises the role and worth of charities in society.  It’s been with us for more than thirty years and has a current value to the sector of around £1.35bn. And it’s one of the simplest and most...

Donor reactivation by telemarketing – does it work?

Working with over a hundred charities, we frequently see donor acquisition as a primary fundraising strategy. And while this is an incredibly important area of activity, we suggest that donor reactivation is an easier (and less expensive) way of donor development.  Donor reactivation is reliant on trust – the donor is familiar with the...