Multi-channel marketing – what’s that all about and why do you need it?

Multichannel marketing involves engaging your audience from multiple angles. It’s the implementation of a single strategy across multiple channels (or platforms). It’s about looking at ways to interact with your supporters using a combination of their preferred methods of contact and the channels through which they most often engage – with the outcome being...

Making your legacy marketing more successful

We know that charities rely on legacy fundraising. Through our conversations with clients, we hear that for many of the larger non-profits, legacies account for anywhere between a third and half of their fundraising income. But we also know that there are many reasons charities don’t implement a legacy telemarketing campaign, whether that’s down...