Is it time to upgrade?

Upgrade campaigns – we know you know about them, but when did you last run one? If it wasn’t in the last 12 months, why is that? Perhaps the thought of asking your valued donors to put their hands in their pockets at this strange time is a bit much. Perhaps it’s a high...

The success of the extra number campaign

This month’s case study is all about lotteries, prompted by the recent growth of more and more clients focusing on extra number campaigns. It’s no surprise really – of course everyone loves a lottery! For the supporter, a feel-good, low cost contribution is often preferable to the commitment of a larger monthly gift. And...