Providing trusted fundraising strategies

Telephone fundraising tends to make news headlines for the wrong reasons. Over the course of the last year or so, there has been one or two thankfully rare incidents of companies taking an overzealous, well intentioned but entirely inappropriate approach to contacting possible donation makers. While it is not for us to comment on...

The importance of a personal approach

Charities come in many different forms, from the largest names with members around the world to smaller local organisations. Regardless of size, most charities rely on supporters and donors for funding. Each organisation will have its own strategy for fundraising, and telephone operations can be a vital part of this. The technique can be...

Working for worthy causes can improve wellbeing

Research carried out in 2014 found that giving or taking an active role in raising funds for others is a more effective pick-me-up than hitting the shops and treating ourselves. The Action for Happiness movement claims that by embracing charity work and basing it on their convictions, many people actually end up giving their...

Further debates for FPS

Work is ongoing on the creation and implementation of a new Fundraising Preference Service (FPS) to protect people from repeated unsolicited communication from charities. The service would allow people to sign up and block contact from all organisations. The charities could then face penalties if they get in touch with people who have registered...

How many times should you ask for donations?

There has been much closer scrutiny of telephone fundraising activities in recent years after concerns were raised over the behaviour of fundraisers and the impact they have on donors. This has led to calls for the Institute of Fundraising to make changes to their code of practise. Several amendments have already been made, but...

Supporting charity can bring great satisfaction

The importance of charity fundraising speaks for itself. Charitable organisations are essential as they help to raise awareness of valuable causes and generate cash to provide help to those that need it. The absence of donations would make it impossible for charities to function, as they rely on the generosity of others to fund...