Making a personal connection with your audience

Technological advancement continues to evolve, rendering many previous digital wonders redundant. The power of the internet is staggering, and it has proved to be immensely successful when it comes to charitable fundraising. However, despite its capabilities of instantaneous global reach the power of the worldwide web has not diminished the value of telephone fundraising.

Preserving your reputation

Telephone fundraising is a method charities use to raise funds by contacting potential donors or existing ones directly. There are many advantages to using the technique, but a great deal of care needs to be taken to ensure the right standards are met. The number of complaints received about agencies has increased over the...